Simon Sinek launched a movement more than ten years ago that motivated millions of people to ask what their organization’s WHY was and to demand meaning at work. His ideas have impacted millions of people since then, and they are still as pertinent and important today.
Despite their differences, individuals like the Wright Brothers, Steve Jobs, and Martin Luther King Jr. all began with WHY. They came to the realisation that until people know the WHY behind a product, service, movement, or idea, they won’t genuinely support it.
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About the Author
Simon Sinek is a positive thinker. He instructs corporations and executives in motivating others. From tiny enterprises to multinationals like Microsoft and 3M, from Hollywood to the Pentagon, he has shared his thoughts on the power of why with everyone from members of Congress to foreign ambassadors. He is regularly cited by national journals and is the author of the books Leaders Eat Last and Start With Why.
Review
One of the most impactful and practical books I have read in a long time is Start with Why. It is beautiful and straightforward, and it demonstrates how leaders need to lead. Start with Why” stoked my inner fire. You can achieve perfection you never thought possible with the help of this book.
Every narrative will compel you to view the world from a whole new angle. An viewpoint that is absolutely accurate. Jay Fray shares insight on a book that, in contrast to the majority of leadership garbage that clogs your shelf, truly merits the buzz. Start with Why” by Simon Sinek is a unique read that radically alters your way of thinking; it’s not just another business book.
This gives the brain a clear understanding of what truly motivates human loyalty and decision-making, without resorting to corny business jargon or rehashed motivation. The Golden Circle (Why-How-What) concept appears to be rather straightforward until you discover that practically every company and leader has it entirely wrong.
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Sinek supports his paradigm with scientific facts regarding how our lizard brains truly make decisions as well as interesting case stories. This is unique in that these ideas are immediately applicable.
Knowing the value of beginning with “why” produces instant improvements in performance, whether you’re managing a company, leading a group of people, or simply attempting to persuade your roommate to do the dishes.
Instead of wasting your time with superfluous padding, the writing style conveys ideas precisely and provides enough real-world examples to solidify comprehension without being bogged down in specifics. It’s no surprise that Sinek’s TED Talk went viral.
Conclusion by Jay Fray: One of the few business books that is worth reading again every year. Spend your time here and avoid the nonsense of the airport leadership. This is a useful framework that genuinely functions in the real world, not just in theory.
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Summary
So how can I “discover” my personal WHY or the WHY of my business? Perhaps it was implied, according to those who enjoyed and were “INSPIRED” by this book. If I had been guided to find my WHY… or instructed to find my company’s, I would have rated it five stars.
I found it disappointing that the book concluded with a heartwarming tale but no guidance on how to further the cause. Enough time has passed for a follow-up book to be published that would explain how to accomplish this, but none is now available.
As demonstrated by START WITH WHY, the world’s most influential leaders all think, behave, and communicate in the same ways, which is the reverse of what everyone else does. This potent concept, which Sinek refers to as The Golden Circle, offers a foundation for the creation of organizations, the direction of movements, and the motivation of individuals. And WHY is where it all begins — even when asking what are white label products, the answer starts with WHY.